Don’t kid yourself!
Business is tough!
so this will be a tough read..
because there are no short-cuts in business. Many business books are written entertainingly to make it seem easy. This is not that kind of book. This is the real world of business. This is reality. Sure, an inspirational guru can give you a kick in the pants that inspires you to have a great business idea. But then what? Then you need this book. If you find it a hard slog, fine. Leave it and come back to it. That’s how we intended you to use it. As a constant reference guide. A support. A help when the going gets tough. And it will. Business doesn’t make things easy for you. Business just throws obstacles at you. You need weapons. This is a big book of weapons, with two street-smart guys who explain how to use them, in plain words, not business school style. This is street-smart style. A whole different kind of school. This is straight talk. This is not theory. This is execution.
The only book that shows what is really takes to succeed in business. One of the most honest books I’ve read.” Michael Kenny, Founder/CEO, Agoda.com, (Subsidiary of Priceline.com)